A Guide to SEO Siloing
If you are familiar with SEO techniques, then the latest one you can use is SEO siloing. There is a great chance that you will increase site traffic massively with SEO siloing. An increase in site traffic is one of the ways to improve your ranking in search engine results pages.
If you want search engines to better understand your website and its content then one of the best methods to use is SEO siloing. Here you are able to better categorize the content in your site which makes it easier for search engines to know what your website is all about. A better understanding of your site will make search engines give you a better ranking.
The first step in siloing is categorizing your website content. Categorizing is simply isolating different categories of your website as much as you can. The main categories will have their own sub categories. If you are still confused, think of organizing your website into topics and services. Make it as detailed as possible. For example, if you have a cleaning website, one category can be steam cleaning with sub categories such as driveway steam cleaning, kitchen floor steam cleaning etc.
If you want to see an example of implementing a silo architecture in your website, simply click here. This visual representation is an aid to help you understand silo architecture better.
Another way to silo your site is to link your website pages to other relevant pages. This way search engines can better understand the themes of your site. Make sure your links are relevant.
Make sure that you publish quality content on your site. If your industry is very competitive, then SEO silo will not help without quality content.
You don’t need to produce a lot of content. Producing high quality content is the most important thing. Links should point to your site. If you have informative and interesting content, then readers will surely link to your site. People share good quality content with their friends and their friends will do the same, creating a positive loop. You create a positive loop if people share your content to their friends who will also do that same.
Siloing improves user experience. The reason for this is because there is logical order in your content. Visitors will take less time in finding what they need.
If is very important to make sure that you silo structure will give a good user experience to mobile users. Users will be frustrated if your website is hard to navigate on mobile. If your site doesn’t not give a good mobile user experience then seek the help of a web developer to do this for you.
Take time to learn siloing and take your site to the next level.