How to Choose Between Google Ads and SEO Advertising.
In matters to do with advertising, some people cannot decide between SEO and PPC. The truth is that they are both beneficial to businesses. Even so, startups do not have enough money to pay for skilled professionals to handle both. Even so, when you do a little research you will end up choosing wisely. Before customers make a purchase, they will engage in some research and you ought to know the exact things they are looking for before they make the final decision. You ought to understand the kind of audience that you have. No matter the prejudices you had set when it comes to pay-per-click advertisements, understand that there is a purpose they serve. Impulse buyers are likely to give you the best results when you are using this method. People who take much time researching the products will not just click on ads and make a purchase. However, it is still a great way to create leads. With AdWords display, B2B company CTR is usually 0. However, if people are searching for what you are selling then you can expect high conversion rates. You will find a lot of PPC campaigns on Google AdWords.
A lot of people who are internet savvy do not bother with the advertisements at the top of the page. However, many of them will be open to clicking on the specific ad if want to buy the particular product being advertised. If the item in question attracts a lot of research before the final purchase is made, you need to increase the SEO campaigns. For the products which are bought without a lot of research, you should maximize on PPC campaigns. Also, you should check whether you can create your own content. Many webmasters are aware of the on-page SEO techniques and they can handle their sites and create the contents. However, many people are not able to manage the PPCs. In the event that you can deal with SEO on your own then your money should go to PPC management. You will be able to benefit from both sides when you are just setting camp. As time goes by and the business starts doing well, you can consider delegating. If you are wondering how much money you will put into this then this site will help you understand better. It is also worth considering the traffic growth you want to witness within a specific duration of time.
Reference: wikipedia reference