A catchy slogan does not pop out one’s mind when in need of one. Creating it is a process. This can take you and your team weeks and even months to master. However there occur some simple tips which will help you come up with a catchy slogan. The occurring tips are seven in number and they are very simple to follow.
You should make sure that you start by highlighting your USP. The first step involves answering the following questions.
What do you deal with and also what do you do. How are your operations different. The main aim of answering this questions is to be able to discover what your unique selling points are so as to be able to focus on them.
Research your target market. This step should follow the first step always. know who has interest in your product for you to be able to engage more with them. You can obtain data from a lot of sources, such as your website and social media accounts. From social medias like Facebook, you can be able to learn about their locations and also take note of their profile.
Also after learning about your target market, make sure you carry out bran storming sessions with your team. When you have collected all necessary data, it’s now time to create your slogan. Involve your team and make sure that you give them a chance to express their views as this is where you now formulate a slogan. One should not hesitate to throw idea to the table during this step. All members can participate and even bounce back an improved version of what other had suggested.
Always keep it short and memorable. Slogan only work when people are able to connect a slogan to your brand. For this reason, a slogan should always be short and memorable at all times. Choose simple words that are easy to understand. Be honest when formulating a slogan. The slogan should represent all that you will offer to the public.
A slogan should also be timeless. This means that they should be able to last for long durations of time. “Can you hear me now” is an example of a timeless slogan. A catchy slogan should be able to last even for decades.
You can also ask your audience. The audience is very important and thus you should make sure that you involve them at all times. After all, they’re the ones who can tell if a slogan works or not, and they’re the ones who should like it. Let the market tell you what they think about the slogan. Get your best ideas and have a poll on social media, for example, to see which one the audience likes best. You can also narrow down to a particular slogan and get views about it from the public.
Suggested Post: http://skytechgeek.com/2018/10/top-7-effective-ways-write-killer-business-slogan/