Must SEO Be Different to B2B Businesses?
B2B businesses mostly approach their marketing strategies in more or less the same way like they would if they were directly selling to the consumers. They utilize the same old, conventional tactics of a direct sales force as well as word of mouth. Often, SEO considerations are simply forgotten. The common belief that SEO is less important in the B2B marketing world is wrong. Search engine optimization is among the most powerful tools that marketer have.
Research shows that 61 percent of B2B decision makers begin that process will an internet search. This should bring the importance SEO in the B2B world into focus.
Below are a few SEO strategy tips B2B businesses.
Be a Thought Leader.
To benefit most from your SEO campaign, being a thought leader is a vital step. Becoming a thought leader make you the “go-to” person. If anyone has a question that falls in your area of expertise, you will be in a position to answer it as well as even educate them beyond that.
You can also use your daily interactions from that role as a basis for a blog since it’s a great way of sharing your expertise and knowledge with the world. The growth of your blog leads to the growth of your SEO potential as well. You can then make use of this to benefit other websites that are related to your business by linking them.
Target the Big 5.
Today, there are many tools to help you identify the vital keywords. You only need to focus most of your SEO resources at raising your score to the top five key words. There are plenty of great keyword research tools available and you need to read more for you to know the most intuitive ones to use.
Use Long Copy.
Among the most frequent mistakes made by companies looking to improve their SEO is utilizing big quantities of short-form blogs and articles. Short copy is attractive to businesses because it’s cheaper. Moreover, you can distribute it over a wider area and the audiences are more inclined to read the entire shorter piece.
However, Google prefers longer content as far as SEO is concerned, so if you want to put in some extra words, you are able to reap a few extra rewards. Longer content also offer you room to say more, implying you can convey info regarding your business, goods and services in a manner that is more thoughtful and emotive.
If somebody in your team has extensive SEO experience, use it. However, you should not be afraid to bring in some big hitters from elsewhere. If you can find some local businesses especially those with B2B SEO experience, you can consult them.
In regards to B2B enterprises, you mostly need to use a different SEO approach. However, some of the tactics and core principles remain unchanged. But they need to be adapted and reshaped for utilization in a different field.